Get Found On Google
The Basics of SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is the process of making your website stand out to the search engines as an authority on a subject, service or product. 

Over the years people learned how to work the system and do what has been termed “black hat SEO”. This led to poor quality websites ranking highly. In order to stay credible the search engines had to change their algorithms to improve the quality of search results, making SEO much more complicated (and important).

In this workshop we will explore the recent changes in SEO and what you need to do to your website to become or to remain competitive.

We will discuss:

• Title tags and best practices
• Meta descriptions and best practices
• Landing pages
• URLs and URL structure
• Optimizing images
• Keyword research
• Google analytics
• Internal links and backlinks
• What not to do
• Tools the professionals use
• Pay Per Click (minimal discussion but we will touch on it)

Because there are so many different types of websites we will not discuss the specifics of exactly how to implement on your website. We may touch on implementation for Wordpress and DotNetNuke. You will however leave with the knowledge of how to find more information about implementation.